Word on the street is that Microsoft’s xbox 360 console may soon go Blu, by means of an external Blu-ray drive. It has always been a matter of time before Microsoft implemented some strategy to capture the growing HD aware consumer, and X-Bit Labs are reporting that Samsung and Toshiba have been contracted to create the external drive – for a rumoured price point between $100 and $150 US dollars.
There are no specifics on a release date although there is speculation that Microsoft may make an official announcement early enough to gain momentum into the holiday season, or at next years Consumer Electronics Show (January 8 – January 11).
Despite what some may think, it’s naive to say that Blu-ray’s victory in the format war hasn’t negatively affected the xbox360 and placed Microsoft in a difficult position. Without a BD option the 360 leaves PS3 with a hefty advantage – but xbox’s continued reliance on the DVD format for games may give Sony with some ammunition to fight back, and a physical price for a BD drive may respark the list wars and debate about which console gives a bigger bang for your buck.